Pitching Ideas

by Mark Poepsel


Want to get funding for your j-startup? You’ll need to learn how to pitch.

Learning Objectives

In this chapter, you will:

  • Learn how to take ideas for media startups and turn them into professional pitches following a suggested template.
  • Learn the components of a good media pitch presentation.
  • Use tools and materials for pitch development.

Inside this Chapter

Mark Poepsel, Ph.D., is an assistant professor at Southern Illinois University in Edwardsville in the Department of Mass Communications. He researches media sociology and leadership in journalism organizations and teaches courses in media management, media entrepreneurship, graduate research methods, broadcast writing, introductory writing, and introductory theory. In 2016, he was a fellow at the Scripps Howard Journalism Entrepreneurship Institute, and he was a Scripps Visiting Professor in Social Media.  Reach him on Twitter at @markpoepsel.


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Media Innovation and Entrepreneurship Copyright © 2017 by Edited by Michelle Ferrier & Elizabeth Mays is licensed under a Creative Commons Attribution 4.0 International License, except where otherwise noted.

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