by Mike Green
Summary
The U.S. media industry has been experiencing major disruption. Learn how the media landscape is evolving and why an entrepreneurial mindset and intrapreneurial skills are in demand.
Learning Objectives
- Learn how the evolution of the U.S. economy has impacted the journalism industry.
- Understand what is meant by the “innovation economy” and how media are affected by it.
- Differentiate between “intrapreneurs” and “entrepreneurs” and discover which you might be.
- Grasp the entrepreneurial ecosystem and why journalists need to understand it.
- Learn about some of the personal attributes–such as resilience–that are essential to innovation.
Inside this Chapter
- Developing the Entrepreneurial Mindset
- Digital Media on the Rise, Mark J. Scarp
- Deadlines or Depth? The Model of “Slow News” Startups, Melanie Faizer
- The Uncertain Future of Media’s Unicorns, Melanie Faizer
- From the Field: Taking Risks and Building Resilience on the Path to Innovation, by Dana Coester
- From the Field: Q&A With a Young Innovator, by Dana Coester
- What’s an Intrapreneur? And How Do I Become One? Interview with Ebony Reed
Mike Green is a New York Times Leadership Academy Fellow and award-winning journalist with 20 years’ experience. He is co-founder of ScaleUp Partners, a national consultancy specializing in economic inclusion and competitiveness strategies, plans, and policy. Reach him on Twitter at @amikegreen2.
