by Geoffrey Graybeal
Summary
This chapter will provide an overview of business models, revenue models, and business plans, and how they are developed, including the use of the business model canvas and other ideation tools. The chapter will discuss traditional media business models, some common forms of business models for content and technology plays, and some of the various legal and regulatory issues facing media startups and entrepreneurs. This chapter primarily focuses on for-profit businesses. The following chapter explores nonprofit business models more in-depth.
Learning Objectives
- Analyze the media environment to identify opportunities for media entrepreneurship.
- Propose innovative solutions that capitalize on those opportunities.
- Be able to identify and explain a business model.
- Be able to identify and explain a revenue model.
- Identify types of business models for content and technology plays.
- Be able to identify and explain a business plan.
Inside this Chapter
- Business Models for Content & Technology Ventures
- From the Field: Refining Our Business Plan Was the Key to Attracting Our First Investor, by Dalton Dellsperger
- From the Field: Making Student Media Sustainable, by Gretchen Macchiarella
- Writing a Business Plan & Budget, by John Dille
Geoffrey Graybeal is a clinical assistant professor in the Entrepreneurship and Innovation Institute at Georgia State University. He is a media management scholar and entrepreneur who uses economic and management theory to explore issues of media sustainability. Graybeal teaches courses on media entrepreneurship, media management, media economics, and innovation. Reach him on Twitter at @graybs13.
