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Foreword
Jan Schaffer
Preface from the Editors
Michelle Ferrier and Elizabeth Mays
Praise for Media Innovation and Entrepreneurship
New Additions for Fall 2018
New Additions for Fall 2019
New Additions for Fall 2020
Developing the Entrepreneurial Mindset
Mike Green
Digital Media on the Rise
Mark J. Scarp
The Uncertain Future of Media’s Unicorns
Melanie Faizer
Deadlines or Depth? The Model of ‘Slow News’ Startups
Taking Risks and Building Resilience on the Path to Innovation
Dana Coester
From the Field: Q&A With a Young Innovator
What’s an Intrapreneur? And How Do I Become One?
Interview with Ebony Reed
Looking Ahead
Ideation
Michelle Ferrier
Customer Discovery for Content and Tech Startups
Ingrid Sturgis
Business Models for Content and Technology Plays
Geoffrey Graybeal
From the Field: Refining Our Business Plan Was the Key to Attracting Our First Investor
Dalton Dellsperger
From the Field: Making Student Media Sustainable
Gretchen Macchiarella
From the Field: Writing a Business Plan & Budget
John Dille
Nonprofit Model Development
Jake Batsell
From the Field: The Knoxville Experiment
Coury Turczyn
Exercise: Being a Media Nonprofit
Freelancing as Entrepreneurship and Consulting as Business Models
Elizabeth Mays
From the Field: How to Get and Keep Gigs as a Freelance Journalist
Georgann Yara
From the Field: How I Ditched the 9 to 5 and Built a Business I Could Live With
Lori Benjamin
Startup Funding: Introduction
CJ Cornell
Startup Funding: Why Funding
Startup Funding: Traditional Venture Funding
Startup Funding: Nontraditional Funding Sources
Startup Funding: Crowdfunding
From the Field: Friends, Family and Fools Funding
Francine Hardaway
From the Field: The Journey from Listening to Leader
Chris Dell
From the Field: Your Kickstarter Campaign is a Story
Interview with Daniel Zayas by Elizabeth Mays
Pitching Ideas
Mark Poepsel
From the Field: The Perfect Pitch
Amy Eisman
Marketing Your Venture to Audiences
Marketing Your Venture: Engagement and Analytics
Jessica Pucci
Product Management for Journalists
From the Field:Process Engineering Helped Build a Replicable Model for Two Startup News Sites
Entrepreneurship Abroad: Cultural and International Perspectives and Challenges
Betty Tsakarestou
From the Field: Technology and Media Entrepreneurship in China
Hodan Osman
From the Field: Addis Insight - A Niche Site for the Ethiopian Diaspora
Abel Asrat and Rediat Belehu
From the Field: A Short History of Silicon Valley
Game (Test Sandbox)
Glossary
Acknowledgements
About the Authors
Cover Credits
License & Remixing Information
Accessibility Assessment
Review Statement
Errata
Instructor Resources
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Copy Editing Statement
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Media Innovation and Entrepreneurship Copyright © 2017 by Edited by Michelle Ferrier & Elizabeth Mays is licensed under a Creative Commons Attribution 4.0 International License, except where otherwise noted.