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Introduction
1. Defining the Rhetorical Situation
Jenna Sheffield
2. Tailoring Your Web Writing to Your Audience's Needs
3. Audience First, Audience Always: Writing Successful Web Content
Dr. Adrienne Lamberti
4. Defining & Locating Digital Rhetoric
5. The Role of Visual Rhetoric in Web Writing
Paul Muhlhauser
6. Credibility, Participation, Ownership & Privacy
7. Evaluating Hosting Options
Mary Ton
8. Organizing Your Web Writing
9. Making Your Writing Scannable
10. Making Your Writing Engaging
11. Making Your Writing Credible
12. Plain Language
Dr. Anna L. Zendell
13. Web Builders versus Content Management Systems
14. Types of Websites and their Varied Purposes
15. Common Static Pages
16. TL;DR: The Virtues of Blogs in a Classroom Setting
G.W. Currier and Kennedy Essmiller
17. An Article About Articles
18. A Blog Post About Blogs
19. Active Practice: Blogs vs. Articles
20. Creating Video & Audio Content
21. Writing for Social Media
22. Visual Design Basics
23. Usability
24. User Experience
25. What is SEO?
26. Why SEO Matters
27. Keywords and Keyword Research
28. Writing With Keywords
29. Meta Tags
30. Headings
31. Images
Appendix
Glossary
Alternative text, or “alt text” for short,
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