• Demographics: The traits used to characterize a population, such as age, geographic location, and physical characteristics
  • Rhetorical situation: The audience(s), purpose(s), and context(s) of a communication act
  • Digital natives: A popular phrase referring to generations who have spent most of their lives using digital more than print information. (The phrase often is used to distinguish these generations from “digital immigrants.”)
  • Infinite scrolling, fixed long scrolling, and parallax scrolling: Three common website scrolling formats