Glossary
- Demographics: The traits used to characterize a population, such as age, geographic location, and physical characteristics
- Rhetorical situation: The audience(s), purpose(s), and context(s) of a communication act
- Digital natives: A popular phrase referring to generations who have spent most of their lives using digital more than print information. (The phrase often is used to distinguish these generations from “digital immigrants.”)
- Infinite scrolling, fixed long scrolling, and parallax scrolling: Three common website scrolling formats
